Writer, editor, content marketer
Hi there! My name is William, and in January of this year, I traded the skyscrapers and busy streets of Los Angeles for the rocky mountains and bleating sheep of Queenstown, New Zealand. Since moving here, I’ve dabbled in all types of work, from setting up golf tournaments and coaching tennis to landscaping and mixing concrete.
While I’ve been having fun (and working hard!) trying new things, I’m now looking to extend my stay here and resume my marketing career, in which I have several years of experience. Below are some highlights and examples of my professional background and skills.
WILLIAM KANG
Jump to:
Editing | Writing | Newsletters | Interviews | Video Editing
EDITING
As an editor, I’ve managed high-volume content operations that published three articles a day, edited pieces to a consistently high standard of quality, and worked cross-departmentally to create engaging digital marketing materials across web, newsletter/CRM, and social media.
My job mostly entailed translating complex or novel information into clear, engaging formats. These are a few examples of editorial pieces that I ushered from conception to publishing, a process that entailed
> creating an SEO-focused brief and assigning to a contributor
> content editing, line editing, and copyediting
> collaborating with science and regulatory teams to ensure scientific accuracy
> preparing content for publishing (formatting + images)
WRITING
If my experience has taught me anything, it’s that you can’t be an editor without being a writer. I’ve punched up and written copy for countless pieces that have published on the blogs I’ve worked on. These are some examples of the branded content and blog articles I’ve written in my previous role to promote the company’s programs and products.
NEWSLETTERS
My work isn’t limited to just articles—I regularly wrote copy for different formats, such as these weekly newsletters that I worked on for a supplement company founded by LeBron James and Arnold Schwarzenegger that targeted high-performing athletes. Our subject matter included exercise science, product formulations, and sponsored athlete content.
How Pro Athletes Stay Laser-Focused
The art of grit
Elite Hydration or Colorful Kids’ Drink?
You need more…
Your Cheat Code to More Veggies
Micronutrients, huge benefits
INTERVIEWS
For these features, I researched interview questions, conducted interviews, and wrote the profile articles for a supplement brand’s newly sponsored athletes.
From researching questions and speaking with these athletes during production shoots to shaping the narrative story within the articles, I enjoyed every part of this creative process.
VIDEOS
I edited and cut down more than an hour of raw interview footage into this (relatively) short profile video in order to promote the trainer’s new upcoming program in our app.
I wrote the script for this video and provided visual direction for the B-roll shots and on-screen animation. This app feature announcement was also posted to the company’s Instagram page.
I cut 20+ clips from our workout programs to upload on YouTube and Shorts. This was a multi-purpose project that allowed us to tease our programs, gain additional traffic from YouTube and Google search, and use branded media as demonstrations in our exercise-based editorial articles.